Privacy Policy
Last updated: August 6, 2025
Pride Parenting is a trading name of Pride Life Global Limited (Company No. 12949677), registered at 204, 58 Peregrine Road, Hainault, Ilford, Essex, IG6 3SZ. We are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and share your personal data when you interact with our website, services, shop, and communications.
1. Who We Are
Pride Parenting is part of Pride Life Global Limited. We provide content, products, and services aimed at LGBTQ+ parents and families. For the purposes of UK data protection law, we are the data controller.
If you have any questions about how we handle your data, you can contact us at:
- Email: info@pridelifeglobal.com
- Post: Pride Life Global Ltd, 204, 58 Peregrine Road, Hainault, Ilford, Essex, IG6 3SZ
2. What Information We Collect
We may collect and process the following types of data:
Information You Provide Directly:
- Name, email address, and contact details (e.g. when signing up for newsletters via Brevo)
- Payment and order information (via WooCommerce when placing an order)
- Messages or feedback you send us
Information We Collect Automatically:
- IP address, device type, browser type, operating system
- Website usage data (via Google Analytics)
- Pages viewed, time spent on site, referral source
3. How We Use Your Information
We use your information to:
- Provide you with content, updates, and promotions
- Fulfil product orders and transactions (WooCommerce)
- Send marketing emails (Brevo) — only if you’ve given explicit consent
- Analyse website performance and improve our services (Google Analytics)
- Respond to enquiries and support requests
- Ensure our website remains secure
We do not sell your data to third parties.
4. Legal Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
- Consent – for email marketing and tracking via cookies
- Contract – to fulfil product orders or respond to enquiries
- Legitimate interests – to improve our website, detect misuse, and grow our business
5. Cookies
We use cookies and similar technologies to improve functionality, analyse site traffic, and enhance your experience.
- Google Analytics cookies help us understand how visitors use our site — e.g. which pages are most popular and how users navigate the site. Learn more in Google’s Privacy Policy.
- Brevo cookies may track email engagement and interaction, such as when you open or click a link in one of our newsletters. View the Brevo Privacy Policy.
- WooCommerce uses cookies to manage your basket, track checkout sessions, and remember preferences when our shop is active. See the WooCommerce Privacy Policy for more.
You can manage or withdraw your cookie preferences at any time using your browser settings or through our on-site cookie consent banner.
6. Who We Share Your Data With
We only share personal data with trusted third parties who help us deliver our services:
| Provider | Purpose | Privacy Policy Link |
|---|---|---|
| Google Analytics | Site usage tracking | View Policy |
| Brevo | Email marketing and analytics | View Policy |
| WooCommerce | Ecommerce functionality (future use) | View Policy |
All third parties are GDPR-compliant and process data on our behalf under appropriate data protection agreements.
You will always be prompted to accept or decline non-essential cookies when you first visit our website.
7. Data Retention
We retain your data only as long as necessary for the purposes it was collected:
- Email subscription data: until you unsubscribe
- Order data: 6 years for tax and legal purposes
- Analytics data: up to 26 months (Google default)
8. Your Rights
Under UK data protection law, you have the right to:
- Access the data we hold about you
- Request correction of incorrect or outdated data
- Request erasure of your data (“right to be forgotten”)
- Object to certain types of processing (e.g. marketing)
- Withdraw consent at any time
To exercise any of these rights, email us at: info@pridelifeglobal.com
9. International Transfers
Some of our service providers (e.g. Brevo, Google) may process your data outside the UK. In such cases, we ensure your data is protected by appropriate safeguards, such as Standard Contractual Clauses.
10. Changes to This Policy
We may update this policy from time to time. The latest version will always be available at https://prideparenting.co.uk/privacy-policy. We’ll notify you of any significant changes.
11. Contact
For privacy-related enquiries, contact:
Data Protection Lead
Pride Life Global Limited
204, 58 Peregrine Road, Hainault, Ilford, Essex, IG6 3SZ
info@pridelifeglobal.com